Magic X'mas started!
Presenting ISSEY MIYAKE INC.'s 2012 Christmas season, developed under the theme of "Magic." At ELTTOB TEP ISSEY MIYAKE, the season started with a window display titled "Momentary Shape, Lyrics of Brightness." Products perfect for this season and items produced under the theme of "Magic" are available from each brand. Please stop by!
"Momentary Shape, Lyrics of Brightness"
Pouring rain changes into snow, piling up on the ground.
Then the snow melts, turning into fog and clouds.
And then, it turns into rain again...
Within much the same way, resin that melts when heat is applied differs in its beauty and momentary shape every time it is reformed. "Momentary Shape, Lyrics of Brightness" is a work that expresses the beauty and warmth inherent to plastic, and was designed and produced by Honda Plus, a plastic forming company that makes products such as PET bottles, and supervised by artist Mika Aoki.
Using PET resin that is generally used for mass production in molds, Honda Plus invented the "ame" (rain) crafting technique as a new type of manufacturing.
This work was hand-made with PET materials, and features many positive words pouring down like rain, including "happy," "active," "merry" and "enjoy." We have added special words for ELTTOB TEP ISSEY MIYAKE to this work, and hope it brings you all abundant happiness.
Design and production: Honda Plus Co., Ltd. ame Dept.
Art supervision: Mika Aoki