"2 YOU" started from March 1, together with the release of new products.
The window display is an installation entitled "Toki Ori Ori Nasu" by Open Reel Ensemble.
Old, open-reel tape recorders are installed horizontally, and the magnetic tape wound on one of the reels of each unwinds while the music plays, and falls inside an acrylic container. Ribbons of tape gradually fold over and fill the inside of the container, forming a woven pattern inside the space. The effect sometimes looks like fiber, or a picture drawn by the passage of time. When the container becomes full, the pattern (sound) is erased by the tape being rewound by the high-speed rotation of the reel. Then, another pattern is woven anew, as if folding time itself.
Open Reel Ensemble
The Open Reel Ensemble was formed in 2009 by Ei Wada, together with his fellow students Kimitoshi Sato, Haruka Yoshida, Takumi Namba and Masaru Yoshida. They devised a new way of using old open-reel decks and the modern computer, by combining them into a musical instrument. The mysterious sound and the musical sensibilities of the group have attracted wide attention. In addition to providing music for commercials, films and for remixes by other artists, they stage live performances not only in Japan, but in various countries around Europe. The group produced the music for the ISSEY MIYAKE show at Paris Fashion Week for autumn/winter 2012, spring/summer 2013 and autumn/winter 2013.
The group released its first real product, "Tape to Tape," through vinylsoyuz, using the no.5 tape made by RMG. The sale of the product was limited to 200 units. * It came with music download codes.
The group released the album "Open Reel Ensemble" through Ryuichi Sakamoto's label, commmons.
The latest work from Gakken is on sale! Kaiten - En-Cyclepedia is the group's first book, and is the "Users' Manual" of Open Reel Ensemble.