PLEATS PLEASE ISSEY MIYAKE : NEWS
PLEATS PLEASE ISSEY MIYAKE:
Long Life Design Exhibition 2014 (G Exhibition)
From October 31 (Fri) to November 3 (Mon/holiday), PLEATS PLEASE ISSEY MIYAKE will be exhibited and sold at the Long Life Design Exhibition 2014 (G Exhibition) held at 8/ at Shibuya Hikarie 8F.
This exhibition shows and sells products that have won the Good Design Long Life Design Award since 2010, and PLEATS PLEASE ISSEY MIYAKE won the Special Award in 2013. The Good Design Long Life Design Award honors "designs that build our lives and want to continue to play that role in the future" by rediscovering designs that have been refined by consumers and reassessing them from today's viewpoint. Winners are selected from designs of products, etc., that have been offered continuously for a period of 10 years or more and are considered to enjoy the support of users and consumers.
PLEATS PLEASE ISSEY MIYAKE : IMAGE
AUTUN WINTER 2014
PLEATS PLEASE ISSEY MIYAKE : CONCEPT
'Pleats' was introduced into ISSEY MIYAKE in 1989, and has been developed every season thereafter. By 1993, it was ready to be launched as a complete and stand-alone brand and appeared as PLEATS PLEASE ISSEY MIYAKE for the Spring-Summer collection.
This is a line that is positioned to embody one of the most fundamental concepts of Issey Miyake - where the true value of design lies in its integration into the everyday life and comfort of the wearer. This is clearly demonstrated in the development and evolution of traditional techniques of processing and of pleating material into a highly functional modern product - light in weight and easy to wear and handle. This revolutionary concept has won the respect and admiration of women throughout the world and contributed to the growth of an iconic brand - an ingenious fusion of creation, technology and business.