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Visual series: VITAMIN, Part 4

On Sunday, October 1st, a series of fresh, juicy-looking pumpkins, onions and turnips made from PLEATS PLEASE fabric will appear in PLEATS PLEASE ISSEY MIYAKE stores throughout Japan.

Visual series: VITAMIN pumpkins
Visual series: VITAMIN onions
Visual series: VITAMIN turnips

Visual Concept

This year's theme for PLEATS PLEASE is "VITAMIN." A variety of vegetables and fruits were created from PLEATS PLEASE's pleated fabric. The fruits and vegetables that give us nutrients and energy are colorful, fun and diverse in shape - just like PLEATS PLEASE. The series expresses the magical nature of PLEATS PLEASE, the way paint and glue can transform fabric into any shape.
Graphic designer: Taku Satoh

A special VITAMIN shopping bag will also be released on the same day.