A new “f” series by product designer Ichiro Iwasaki is being launched as the 17th model in the ISSEY MIYAKE WATCH project.
The “f” series features two symmetrical sets of numbers, telling the story of the 24 hours in a day.
The two sets of numbers for AM and PM represent the two different faces of our day. The white watch is designed to represent “AM”, with a soft white face and a clean look centering on the numbers for 1-12. The black watch represents “PM”, with a bold black face and an arrangement that centers on the numbers for 13-24, creating an active nuance. The pattern around the base of the dial makes the numbers look raised when viewed from certain angles, adding depth to the face.
On sale nationwide from Saturday, June 9th.