2018∙06∙08 | Stores

ISSEY MIYAKE / LONDON 33 BROOK
June 8 (Fri) OPEN

A new ISSEY MIYAKE store opened in the Mayfair district of London.

Designed by Tokujin Yoshioka, in black and white tones with a 12m cutting-edge triangular steel powder coated hanger rail, which displays clothes as if they were floating in mid air.

The minimal space is spread across three floors, and combines the spirit of ISSEY MIYAKE’s making things with modern architectural design. It is a unique space that creates a contrast between a historic building and modern design.

ISSEY MIYAKE / LONDON 33 BROOK
ISSEY MIYAKE / LONDON 33 BROOK
ISSEY MIYAKE / LONDON 33 BROOK
ISSEY MIYAKE / LONDON 33 BROOK
ISSEY MIYAKE / LONDON 33 BROOK
© Olivier Baco

Space Concept

“Floating sculpture and clothes”

The new ISSEY MIYAKE store has been completed on Brook Street in central London. The space, spread across three floors, features a symbolic representation of “floating sculpture and clothes”. A giant 12m-long form bears a sculpted face, while at the same time serving as a hanger pipe to display ISSEY MIYAKE’s innovative threads. This is a minimal space that combines the making things of ISSEY MIYAKE themselves and a design that transcends time.

Tokujin Yoshioka


ISSEY MIYAKE

33 Brook Street, London, W1K 4HG
Tel.+44-20-7495-2306

BRANDS

PLEATS PLEASE ISSEY MIYAKE
HOMME PLISSÉ ISSEY MIYAKE
BAO BAO ISSEY MIYAKE

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