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LUCENT 2020, ROCK 2020

#hellobaobao will start at REALITY LAB ISSEY MIYAKE from Saturday, January 18th.


Although the standard BAO BAO ISSEY MIYAKE products have an arrangement of triangle pieces, they are designed so the sizes and shapes of the pieces differ slightly for each item. For that reason, the impression given off is different for all the bags, even if they are made with the same materials, techniques and forms. It is because of their simple, shared design that surprise and humor are created simply through their different sizes.


The special items LUCENT 2020 and ROCK 2020 will be released from #hellobaobao for enjoying this “size playfulness.”

LUCENT 2020, ROCK 2020
LUCENT 2020, ROCK 2020
2 tote bags on left: ROCK 2020
2 pouches and 2 tote bags on right: LUCENT 2020



Lineup: 2 pouches and 2 tote bags

Colors: Silver, White, Beige, Black, Yellow, Blue, Red, Green


ROCK 2020

Lineup: 2 tote bags

Colors: Silver, White, Beige, Black, Yellow, Blue, Red, Green


From the basic series released every season, a tote bag and pouch from the iconic LUCENT series, as well as a tote bag with accessible gusset and zipper from the popular ROCK series, will be released as mini bags 1/4 of their original size. The triangle pieces are also designed in 1/4 of their original size.

#hellobaobao experience promotion

With #hellobaobao, customers can see videos that use an optical illusion to shrink the LUCENT bags to one quarter their original size in a person’s hand. Customers can also try appearing in the videos themselves. The completed videos will be available for download. You will feel like a magician as you watch yourself performing this amusing, amazing feat creating a mini bag.

Please read the details at the link below.