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New Visual Series VITAMIN”

Following “ANIMALS” which gained popularity all over the world, including winning the Gold Award in the Poster Design/Promotional category at the 95th NY ADC, our latest visual series, “VITAMIN,” has come out!
On Thursday April 13th, this latest series of creations born from PLEATS PLEASE fabrics, will appear at PLEATS PLEASE ISSEY MIYAKE shops throughout Japan, featuring fresh and juicy vegetables and fruits.

New Visual Series VITAMIN” Cabbage
New Visual Series VITAMIN” Paprika

Visual Concept

This year's theme of PLEATS PLEASE is “VITAMIN.” We came up with various shapes of vegetables and fruits made from pleats. Colorful and fun in a variety of forms, vegetables and fruits give us nutrition and energy. They are the very essence of PLEATS PLEASE ISSEY MIYAKE. Like paint and clay, pleats afford a sublime level of freedom allowing the creation of magical clothes in any shape, which is what made this series possible.
Graphic designer Taku Satoh


On the same day, new VITAMIN shoppers will also be released. Please take a look.