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New Visual Series VITAMIN”

On Thursday, June 15th, following the cabbage and paprika born from the PLEATS PLEASE series, a fresh and luscious banana and pear will appear at PLEATS PLEASE ISSEY MIYAKE shops throughout Japan.

New Visual Series VITAMIN” Banana
New Visual Series VITAMIN” Pear

Visual Concept

This year's theme of PLEATS PLEASE is “VITAMIN.” We came up with various shapes of vegetables and fruits made from pleats. Colorful and fun in a variety of forms, vegetables and fruits give us nutrition and energy. They are the very essence of PLEATS PLEASE ISSEY MIYAKE. Like paint and clay, pleats afford a sublime level of freedom allowing the creation of magical clothes in any shape, which is what made this series possible.

Graphic designer Taku Satoh


On the same day, new VITAMIN shoppers will also be released. Please take a look.