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30th anniversary of L’EAU D’ISSEY

In 1992, the fragrance world at the time was dominated by strong oriental scents. However, that world was transformed by Issey Miyake’s masterpiece “L’EAU D’ISSEY,” which means “water of Issey.” Its aquatic and poetic scent overturned all existing concepts. L’EAU D’ISSEY is an ode to life, and to vibrant, powerful energy that helps us rediscover the essence of life.


For the 30th anniversary, Luiz Zerbini of Brazil was chosen as the artist to represent this iconic fragrance. He created nine monotype works that express the fresh vitality of plants that have obtained water (l’eau), the source of life. Through the abundance of lush vegetation, the works pay homage to the world of “L’EAU D’ISSEY.”

For 30 years, ISSEY MIYAKE PARFUMS has shaped a world where purity and originality are in perfect harmony. The brand transcends both time and trends by drawing upon nature as an endless source of inspiration and through constant evolution. It weaves a never-ending, one-of-a-kind story.

ISSEY MIYAKE PARFUMS shares the latest images and information about the brand on its official instagram. Please visit @isseymiyakeparfums.