An article about the “W” designer, Satoshi Wada, is now available on COLUMN of ISSEY MIYAKE WATCH website.
2020∙03∙24 | ISSEY MIYAKE WATCH
“W” feature in the brand site's COLUMN section
“Instead of making ‘a typical watch designed by a car designer’, I considered how to deal with the challenge of designing watches as a creator of formative arts. Nonetheless, it was first time for me to design a watch, so I firstly visited watch stores to know the watch market in Japan. There I realized that every watch had the design saying ‘Look at me!’. I was surprised at the differences from Germany where I had lived for a long time, but conversely, I thought I wanted to create the quietest watch among these watches.” Satoshi Wada explains.
Please click the link below to read the rest of the interview.