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“W” feature in the brand site's COLUMN section

An article about the “W” designer, Satoshi Wada, is now available on COLUMN of ISSEY MIYAKE WATCH website.

“W” feature in the brand site's COLUMN section

“Instead of making ‘a typical watch designed by a car designer’, I considered how to deal with the challenge of designing watches as a creator of formative arts. Nonetheless, it was first time for me to design a watch, so I firstly visited watch stores to know the watch market in Japan. There I realized that every watch had the design saying ‘Look at me!’. I was surprised at the differences from Germany where I had lived for a long time, but conversely, I thought I wanted to create the quietest watch among these watches.” Satoshi Wada explains.




Please click the link below to read the rest of the interview.