The items will be available on Thursday, May 1.

FONT

Items that partially use deformed pieces to form “BAO,” which is part of the brand name. The metal fittings on the tote bag are designed to resemble a typewriter keyboard, with “A” and “B” engravings adding a playful touch.

Styles: Tote Bag (1), Shoulder Bag (1)
Colors: Matte White, Matte Black

The video for the “FONT” series has been released. In it, the letters “BAO” are typed out to a tempo reminiscent of the sound a typewriter makes when typing (called katakata in Japanese). With each keystroke, the paper appears to lift lightly in a rhythmic motion. Then the paper-like pieces transform into a bag, accompanied by the ding noise made when you get to the end of a line (called gasha in Japanese). Enjoy a unique world that seems somehow both nostalgic and new, accompanied by sounds with the motif of typewriter noises.

*Some stores in Japan might require advance reservations to prevent congestion. Please click here for details.

Please visit our official Instagram account to see all the latest visuals and information from the brand.